Eighty-six percent of consumers think of Wisconsin when they think of cheese.
When people say they can’t find Wisconsin cheese in their store out-of-state, the issue isn’t that the cheese is unavailable, it’s that many people simply do not know how to identify Wisconsin Cheese. Wisconsin cheese is available in 98% of the nation’s grocery stores.
This is exactly why Dairy Farmers of Wisconsin (DFW), farmers’ marketing and promotion organization, created the new “Proudly Wisconsin Cheese™” brand and badge. The new logo improves Wisconsin’s presence on cheese packaging and increases awareness of Wisconsin Cheese in grocery stores.
The new logo, or badge, resembles a ribbon that represents the world’s most awarded cheese. Wisconsin Cheesemakers took gold in 58 of the 116 classes at the recent U.S. Championship Cheese Contest. And, at the World Cheese Awards, Wisconsin won more awards than any other U.S. state or country.
The awards create a halo effect on cheese. As proof, Wisconsin cheese was recently featured on CBS This Morning. The new badge was released with a new video ad and website. There are also billboards with the words, “The State of Cheese.”
I feel proud when I see the badge on cheese at the grocery store or on a billboard driving down the highway. Knowing that the milk from my farm is made into delicious, award-winning Wisconsin cheese makes me proud to be a Wisconsin dairy farmer.